Marketing Executive- FMCG

Job Description

We are seeking a driven and creative Marketing Executive to join our team and play a key role in developing and executing marketing strategies for our FMCG brands. You will be responsible for a variety of tasks, from market research and competitor analysis to content creation and campaign management. This is a fantastic opportunity for an enthusiastic and results-oriented individual to build a successful career in the FMCG marketing industry.

Responsibilities:

• Conduct market research to understand consumer trends, competitor activity, and brand awareness.
• Develop and implement marketing strategies aligned with brand objectives and overall business goals.
• Manage and execute marketing campaigns across various channels, including traditional media, digital marketing, and social media.
• Create engaging content, such as social media posts, website copy, and press releases.
• Manage marketing budgets and track the performance of marketing campaigns using analytics tools.
• Build and maintain positive relationships with media outlets, influencers, and other marketing partners.
• Assist with product launches and brand activations.
• Stay up-to-date on the latest marketing trends and technologies in the FMCG industry.
• Prepare marketing reports and presentations for senior management.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1-3 years of experience in FMCG marketing or a similar industry.
• Strong understanding of marketing principles and best practices.
• Excellent analytical and problem-solving skills.
• Proven ability to develop and manage marketing campaigns.
• Excellent written and verbal communication skills.
• Creativity and a passion for developing engaging brand stories.
• Proficiency in Microsoft Office Suite and marketing software (e.g., CRM, social media management tools).
• Strong time management and organizational skills.
• The ability to work independently and as part of a team.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a team that is passionate about creating successful FMCG brands.
• Gain valuable experience in all aspects of marketing.